Museum
as a Heritage Laboratory
May 21–24, 2025
DISCUSSIONS
LECTURES
FILM SCREENINGS
EXHIBITIONS
FAIR
INTERNATIONAL FESTIVAL
4 DAYS
OF BUSINESS PROGRAM
RUSSIAN SPEAKERS
250
IN MOSCOW MUSEUMS
6 VENUES
30
INTERNATIONAL SPEAKERS
MANIFESTO
MUSEUM AS A HERITAGE LABORATORY
InterMuseum invites museum professionals, scholars, artists, entrepreneurs, policymakers, and civil society to discuss challenges, share expertise, and engage in dialogue about preserving and advancing cultural heritage. Together, we can transform museums into true laboratories of the future, where tradition converges with progress, and the past becomes part of a vibrant, dynamic world.
Museums are not merely custodians of the past. They are living heritage laboratories — spaces for research, discovery, and reinterpretation. Here, tradition meets innovation, science intersects with art, and society engages with technology. In today’s world, museums have become hubs for active dialogue about our heritage, fostering its preservation, understanding, and integration into contemporary life.
Cultural heritage is the foundation of national memory, collective identity, and the unbroken bond between the past, present, and future.

It shapes our culture, nourishes creative industries, inspires art and science, and is the cornerstone for sustainable societal and economic development.
DAILY PROGRAM TOPICS
MUSEUM AS A HERITAGE LABORATORY
MUSEUM AND SOCIETY
THE CREATIVE MUSEUM
ARCHITECTURE OF IMPRESSIONS
The final day will focus on creating emotional and memorable experiences through technology, design, and exhibition scenography. A dedicated track of the program will address museum promotion in the media landscape, featuring bloggers, media people, and public opinion leaders.
24
Day Three will become a platform for discussing collaborations between museums and creative industries. Best practices of collaborations, digital technologies, and innovative formats that integrate heritage into contemporary cultural contexts will be showcased.
23
Day Two will explore the development of cultural infrastructure, the promotion of family values, and the role of museums in education. Experts will discuss the creation of children’s artistic and educational centers, new formats for family entertainment, and youth engagement in heritage preservation.
22
  • Conference: "Russian National Panel Meeting of Chief Curators"

  • Potanin Foundation Forum "Museum Guide"

  • Conference of Science and Technology Museums
  • Conference on Cultural Heritage Preservation

  • Potanin Foundation Forum "Museum Guide"

  • Conference on Artificial Intelligence

  • GES-2 Conference: "Cultural and Creative Production"
  • Conference: "Cultural Communications"

  • Conference: "Architecture of Impressions"
  • Conference: "Russian National Panel Meeting of Chief Curators"
Day One will focus on the theoretical conceptualization of heritage: its role in shaping identity, impact on society, and the mission of museums in preserving and interpreting cultural legacy.
21
May
May
May
May
INDUSTRY CONFERENCES
INDUSTRY CONFERENCES
01
PROGRAM STRUCTURE
Specialized events centered on a single topic, allowing participants to delve into their field’s specifics, discuss innovations, and share case studies.
Each day’s program consists of three thematic blocks, tailored to specific target audiences and covering key aspects of museum development.
Debates on current trends, challenges, and strategies for the museum industry.
02
DISCUSSION BLOCK
EDUCATIONAL MODULE
03
Professional development, practical knowledge exchange, and networking.
VENUES
Krymsky Val St., 10
NEW TRETYAKOV GALLERY
01
Kadashevskaya Emb., 12
TRETYAKOV GALLERY
02
Lavrushinsky Lane, 10, Bldg. 4
TRETYAKOV GALLERY
03
Bolotnaya Emb., 15

HOUSE OF CULTURE
GES-2

04
Zubovsky Blvd., 2, Bldg. 1
MOSCOW MUSEUM
05
Krymsky Val St., 9
GORKY PARK
06
PARTNERS
GENERAL MEDIA PARTNER
ORGANIZER
CONTACTS
General inquiries
Business program
Public program
© 2025
Press
All rights reserved