The Architecture of Experience: A History of Exhibition Design

16:30 — 17:30 (May 21)
Moscow Museum
Lecture Hall
Cinema

#architecture_of_experience


Presentation

The Architecture of Experience refers to the complete design of a visitor's journey, which begins long before entering the exhibition space and continues well beyond the final exhibit.

Modern museums have to compete for audience’s attention not only with each other but with all experience providers. This is a battle not for status but for increasingly fragmented, demanding, and rapidly shifting attention spans.

Today’s audiences seek to receive more than just an experience, but rather desire to co-create content. Museums craft narratives through visual signals, storytelling, and spatial design to trigger emotional responses. Exhibitions become not end products but entry points to multilayered cultural scenarios, with compelling openings, thought-provoking content, and shareable moments that transform visitors into active participants.

Moderator:
Liya Chechik, PhD in Art History, Curator, Director, School of Arts and Cultural Heritage, European University in St. Petersburg

Speakers:
Agnia Sterligova, architect, founder and CEO, Planet9 museum bureau
Alexander Karmaev, Managing Partner and Producer, Planet9 Museum Bureau