Engaging with art is always a unique experience that benefits from thoughtful mediation — whether through carefully designed navigation, curator’s notes, guided commentary, or QR codes. In recent years, museum exhibitions have evolved into creative laboratories where artists, curators, innovators, and technologies collaborate. As museums present artwork, they invent new forms of visitor dialogue — from AI-powered audio guides to theatrical performances inspired by paintings. These innovative formats simultaneously grant interpretive freedom while creating profound emotional encounters, helping visitors contextualize what they see and hear.
How can interactive formats be adapted for diverse target audiences?
What criteria should museums use when selecting partners for special projects?
How should museum staff be trained to work with these new formats?
Speakers: Anna Zinovieva, Senior Specialist in Regional Projects, Pushkin State Museum of Fine Arts