Museums today are hybrid platforms where cultural heritage is reinterpreted through collaborations with creative industries. The very concept of a museum is changing, turning it into a space for experimentation, co-author and generator of new meanings. Museums must preserve their essence: to preserve cultural heritage, demonstrate scientific achievements of the past, tell the stories of great people, and at the same time speak to society in a modern, lively and understandable language, while remaining true to their mission. The principles of personalised approach and immersive format should be taken into account not only when creating new museums, but also when rethinking existing ones: from exhibition scenarios to wow-projects, from the approach to the audience to the meaning of the museum space itself.
What are the best international and Russian practices in creating permanent and temporary expositions?
How can technology and creative industries create a relevant narrative around cultural heritage?
How can existing museums create and broadcast a topical agenda while remaining true to their meanings?
What are some creative and immersive approaches to working with audiences?
How to create commercially successful cultural projects?
What meanings and values should museums of the future carry?
Moderator: Anton Kalgaev, program director, Moscow Transport Museum
Speakers: Sundar Raman, Former Director of Technology, Museum of the Future (UAE) Elana Brundyn, Founder and CEO, Brundyn Arts & Culture; former Director, Zeitz MOCAA and Narval Foundation (South Africa) Ayyat Farouk, Curator of Exhibitions, Grand Egyptian Museum (Egypt) Ilya Dybov, head of Museum and Exhibition Projects, MTS Live Elena Mironenko, CEO, ATOM Foundation for the Development of Scientific, Educational, and Communication Initiatives Anna Makarchuk, Director, Jewish Museum and Tolerance Center