Sustainable Future Museum: The Philosophy of Blue Zones

16:20 – 16:50 (May 22)
New Treryakov Kadashi
Plenary Hall

#cultural_upbringing
#museum_and_education


Speeches by foreign speakers


What if the secret to longevity lies not only in biology but also in culture and hidden codes?

In so-called Blue Zones — from Okinawa to Sardinia — people live decades longer thanks to sustainable social practices, finely tuned environments, and an organic connection between architecture, daily life, and the meaning of routine. This is not a utopia but a carefully calibrated balance: an active community, daily physical activity, food as ritual, and space as therapy. The key question: Can megacities — with their fast pace, stress, and visual noise — embrace this experience?

This session invites us to view Blue Zones as both a metaphor and a method: a way to rethink urban environments, the role of cultural institutions, and the museum itself as a point of synchronization for body, mind, and space.

• Blue Zones: What defines these regions of active longevity, and what principles do they follow?
• Global Dialogue: Is a cultural projection of Blue Zones possible in an urban context — through partnerships, sociocultural initiatives, and well-being-focused urbanism?
• Architecture, Spatial Experience, Lifestyle and Community Integration: How can museums be reimagined through the lens of Blue Zones?

Moderator:
Yulia Napolova, Architect and Founder, PS Culture Bureau

Speaker:
Elana Brundyn, Founder & CEO, Brundyn Arts & Culture, ex-CEO, Zeitz MOCAA and Narval Foundation (South Africa)