Museums & Creative Businesses: How to Be an Ideal Client?

15:30 — 16:30 (May 23)
Moscow Museum
Cinema

#museum_and_people
#museum_and_creative_industries

Masterclass

The modern museum is an active participant in the cultural sphere. To evolve, it establishes collaborations with architects, designers, cultural scholars, writers, musicians, and other representatives of creative industries.

Effective partnerships begin with clearly defined objectives and mutual expectations. It is crucial to outline responsibilities in advance, establish an open dialogue, and create conditions for genuine collaboration. These principles enable museums not only to amplify their own voice but also to engage audiences through new, polyphonic formats.

  • How can museums clearly articulate tasks and evaluation criteria for partners?
  • How to avoid becoming vulnerable to partners’ mistakes or unfounded ideas?
  • What pitfalls exist in such collaborations, and how can they be mitigated?

Speakers:
Ksenia Filatova, Museum Designer, Head of KIF Museum Agency, Co-founder of Solarsense Bureau, ICOM Member
Maria Privalova, Curator of Sociocultural Projects and Research, Consultant in Public Culture Management, Former Director General of Nekrasov Central Library

Program Day: Third day (May 23)

Platform: Moscow Museum

Lecture hall: Cinema