Breaking Through: How Regional Museums Enter the National Agenda

12:20 — 13:50 (May 24)
Moscow Museum
Cinema

#promotion_and_PR
#museum_and_society


Panel discussion

With the growth of domestic tourism, regional museums now have greater opportunities to attract audiences — they just need the right communication strategies.
On the one hand, this requires a thoughtful approach to exhibition development, focusing on themes that resonate with both local residents and visitors to the region. On the other hand, it demands strategic museum branding, the development of in-house media, and efforts to gain national visibility.
Regional museums compete fiercely for audience attention — including in the media landscape — which in turn motivates them to experiment with new promotional tools and discover innovative solutions.

• How can tourism interest in regional museums be transformed into national-level communication?
• How should museums engage with national media and bloggers?
• Beyond blockbusters: what types of projects successfully draw attention to regional museums?

Speakers:
Maryana Daynorovich, Deputy Academic Head of "Contemporary Art" Programme, Deputy Head of Museums Lab, HSE Art and Design School
Anastasia Zhuravlyova, General Director, Chekhov Melikhovo Literary-Memorial Museum
Oksana Kuchirka, Marketing Director, Culture. RF Portal