Why does a museum need a press service? Presentation of the ‘Manifesto of the Museum Spokesperson’

10:00 — 12:00 (May 24)
Moscow Museum
Cinema

#promotion_and_PR
#museum_and_society


Panel discussion

Telling about exhibitions, communicating with guests on social networks, and even doing partnership projects — the tasks of the press service in museums vary depending on the size of the cultural institution and the staff of specialists. Other museums may not have such a department — then the work of the press service is transferred to other employees.

But what should the press service really do, and what tasks require the participation and expertise of professionals from related fields? A strict division of duties and a large staff of specialists are not available to all museums, so many choose alternative approaches to communication with the media, visitors and partners.

• ‘Manifesto of a museum press secretary': what tasks does the press service fulfil and what competences do the specialists possess?
• Why does a museum need a press service? What should and should not a press secretary do in a museum?
• A museum does not have a press service — what should be done?
• How can a museum’s press service influence the information agenda?

Moderator:
Dmitry Trubinov, Deputy Director, Department of Museums and Circus Arts Support, Ministry of Culture of the Russian Federation

Speakers:
Ilgama Aliyeva, Head of Public Relations, State Tretyakov Gallery
Anna Zarubina, Head of Public Relations, Peterhof State Museum-Reserve
Maria Lemigova, Head of Public Relations, Advertising and Marketing, State Historical Museum
Irina Nacharova, Head of Public Relations, Tsarskoye Selo State Museum-Reserve