As part of the Family national project, the Ministry of Culture of the Russian Federation, in collaboration with federal museums, is launching an initiative to establish children’s cultural and educational centres. By the end of 2025, 25 modern spaces for children’s programming will be created within museums, libraries, and cultural centres nationwide. Extensive discussions have been held regarding architectural solutions, interior design concepts, and methodological approaches for engaging young audiences. These children’s centres will significantly expand opportunities for educational leisure activities.
What challenges might museums face during the design and development phase of children’s centres? How to identify qualified architects, designers, and construction partners?
What foundational principles should guide the programming of these centres? How to develop programming that resonates with Generation Z and Alpha?
What strategies are most effective for audience engagement and outreach? Which PR approaches yield the best results?
Moderator: Anna Skorobogatova, Advisor to the General Director, ROSIZO State Museum and Exhibition Centre
Speakers: Nikita Anikin, Director, Rostov Kremlin State Museum-Reserve Elena Bogdanova, Director, Kizhi State Historical, Architectural and Ethnographic Museum-Reserve Irina Velikanova, General Director, Museum of Contemporary History of Russia Ekaterina Kalinichenko, Director, Donetsk Republican Art Museum Yulia Napolova, Architect and Founder, PS Culture Bureau Maxim Shaposhnikov, Acting Minister of Culture of Belgorod Region Natalia Shashkova, Director, Shchusev State Museum of Architecture