Partnerships in tourism. How to create unique guest experiences

13:10 – 14:40 (May 22)
New Treryakov Kadashi
Plenary Hall

#museums_and_tourism


Panel Discussion

Museums play a key role in the hospitality industry, becoming important points of attraction for tourists and local communities. Today's travellers are looking for holistic inspirational experiences, and museums can help them close this demand.

The world's leading museums offer visitors the opportunity not only to look at exhibits, but also to have unique experiences, such as walking through the halls an hour before opening and enjoying the masterpieces of the collections in silence. Although such opportunities are not cheap, they are in great demand.

Not only the Louvre, the Prado Museum and the Hermitage can meet a new audience and create a sought-after product for them, but also small provincial museums. Marketing services of hotels, airlines and ticketing platforms can help lesser-known museums to attract visitors.

• What benefits can hospitality companies gain from partnering with museums?
• What are the current audience demands of premium hotels and the business segment of aviation, and how do they differ from those of the more mainstream traveller?
• What should be the product for different categories of museum visitors?

Moderator:
Lilia Dasaeva, Creative Producer

Speakers:
Elana Brundyn, Founder & CEO, Brundyn Arts & Culture, ex-CEO, Zeitz MOCAA and Narval Foundation (South Africa)
Roman Kovrikov, General Director. Peterhof State Museum-Reserve
Lyubov Sukhanova, CCO, StandArt Design Hotel