VK Culture: Digital Platforms Bridging Local Museums and Global Audiences

15:20 — 16:20 (May 22)
Moscow Museum
Lecture Hall

#museum_and_society
#museum_technologies

Panel Discussion

Digital technologies are opening pathways for regional museums to reach wider audiences. These platforms serve not just as communication channels but as partners in promoting, designing, and developing projects.

Through digitization, local culture is becoming a trend, and younger generations are engaging with initiatives both as audiences and content creators. What barriers do museums face in working with digital content — and how can they overcome them?

• How do digital tools help museums from across the country gain visibility at the national level?
• How should content be prepared for publication, promoted, and matched with its audience?
• How can local heroes, events, and folklore be presented in ways that captivate broad audiences?

Speakers:
Maria Lemigova, Head of Public Relations, Advertising, and Marketing Department, State Historical Museum
Ekaterina Pronicheva, General Director, Vladimir-Suzdal Museum-Reserve
Viktor Shalay, Director, Vladimir K. Arseniev Museum of Far East History