AI in Art: The Prompt as Brush and Producer

17:30 — 18:00 (May 23)
New Treryakov Kadashi
Plenary Hall

#museum_technologies


Public interview

Art and Algorithms: partnership, scepticism, or a new form of symbiosis? In this session, speakers will explore how generative artificial intelligence is transforming the very fabric of the artistic process. Images, sounds, texts, objects — all of these can now be accessed with a single tired keyboard click, interpreted, or even reinvented by a machine. But who is the author in this case? And does the viewer’s opinion change when what they see is not a work of art but a simulation, one of thousands of copies?
The session will discuss how AI doesn’t just supplement the artist but can become their co-author or even producer: selecting styles, editing, composing, combining, and suggesting. But can it? Is this merely a more refined and polished iteration of a search engine, or a fully functional, free assistant?
From Midjourney and Runway to GPT and custom models, AI tools are becoming everyday practice in media art, music, performance, and films. Perhaps we stand on the threshold of a new stage — not where the artist uses the machine, but where the machine inspires the artist. Or maybe it’s the other way around?

Moderator:
Ekaterina Muravleva, Executive Director of Data Analytics, Head of R&D at SberProfile, Sber

Speaker:
Alex Brunori, AI artist, Vice President of Brand and Brand Communications, G42 (UAE)

Program Day: Third day (May 23)

Platform: New Treryakov Kadashi

Lecture hall: Plenary Hall