In an era of mass production and digitalization, folk crafts are not merely surviving — they are becoming a cultural phenomenon. Traditional handicrafts have entered the global trend of conscious consumption, uniqueness, and cultural identity. Handmade is transforming into the new luxury, while traditional patterns are becoming the language of contemporary design. Folk art in the modern world is not about nostalgia — it is a living language that speaks to identity and the beauty of manual craftsmanship.
How can museums serve as bridges between artisans and creative industries?
How can creative industries become promoters of traditional craftsmanship?
How to establish dialogue and partnerships between museums and modern artisans for mutual growth and knowledge exchange?
Who are today’s buyers of folk crafts — connoisseurs of tradition or fashion-forward enthusiasts?
Should museums dictate the terms of collaboration with designers — or remain open platforms?
Moderator: Alexandra Fedorova, Founder of the "New Russian // Cultural Code" Project Speakers: Ms Nidhi Kamra, Deputy Director, National Crafts Museum & Hastkala Academy Yulia Loboyko, Founder of the Palaty Gallery Vera Savelieva, Organizer of the "Invented and Made in Russia" Competition; Head of the Fashion and Design Centre, Russian National Museum of Decorative Arts Anastasia Cherenkova, Head of the Exhibition Department, Zaraysk Kremlin State Museum-Reserve Elena Usenko, Director General, Maltsov Gus-Khrustalny Crystal Factory Trading House