Investing in Heritage: Patronage and Public-Private Partnerships in Museums

15:40 – 16:30 (May 21)
Tretyakov Gallery. Engineering Building
Cinema Hall

#heritage_preservation
#investments_in_culture

Case Study Presentation

Preserving cultural heritage has long ceased to be solely a government responsibility. The sustainability of museum environments and infrastructure development now require the combined efforts of multiple stakeholders.
Within budget constraints and growing public expectations, philanthropy and public-private partnerships play an increasingly significant role, transforming cultural engagement. Patrons and private partners increasingly participate in museum ecosystems: initiating projects, shaping agendas, and supporting new formats. Yet questions of trust, transparency, and purpose in these partnerships remain unresolved.
Museums now navigate complex balances between values and resources, freedom and responsibility. When we view heritage as future-building rather than just preserving the past, cultural investments are no longer mere acts of generosity but rather sustainable development strategies.

• Where lies the boundary between support and influence?
• How to ensure project sustainability and public relevance?
• What partnership models preserve museums’ cultural missions?

Moderator:
Andrey Malakhov, TV host, collector, patron
Speakers:
Aleksey Novoselov, Director, Totem Museum Association
Olga Taratynova, Director, Tsarskoye Selo State Museum-Reserve
Kristina Trubinova, General Director, Bakhrushin Theatre Museum
Zhang Jingxuan, Director, Museum of World Music and Culture in Dalian